In today’s world marketing is not about just a medium to sell, its more about building relationships with the customers.

Its about knowing the customers, their views, their ideas and their demands and

understanding the role of the business in that field. Today, as the market is moving towards digital,

the market span for the business has increased manyfold and has become crucial to engage the customer to generate business and

establish in the market. The digital marketing plays a crucial role in promoting the product to the prospective buyer and

it is equally important to choose the right combination of all the means of traditional and digital marketing to be on the right path



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